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I was a speaker this year at Project Horseshoe. Horseshoe is an exclusive, somewhat secret, intentionally small conference about game design. It has a code of secrecy and a code of blabbing. I hereby invoke the code of blabbing in order to share knowledge with all of you. I'll cover some of the ideas discussed in another post, but here let's address:

The Design of Project Horseshoe Itself

A conference is like a game, after all, where the creators design "mechanics" which then result in certain "dynamics" amongst the players. The goal is for those dynamics to meet the "aesthetic" goals of the creators. That's called the MDA framework in game design (mechanics, dynamics, aesthetics).

My initial reaction to Project Horseshoe was that the conference was poorly designed because it didn't produce what I assumed the goal should be. But along the way, I saw that I was using the wrong "lens" to look at the problem. By changing lenses (a term from Jesse Schell), I realized the "aesthetic" goals were something other than I expected. With the right lens, you could say the conference achieves exactly what it wants to in a somewhat magical way. There is perhaps a lesson there when it comes to the design of any community (such as your gaming community or forum community).

What I was originally looking for was to maximize the exchange of good information. That's the lens I looked at the NYC Practice conference conference through last year, and that conference did very well at it. If that's the most important quantity, then you want presentations that convey as much information as possible in the most efficient way possible. I don't really mean the amount of data per second, but more like the number of ideas per second. The meat, the real substance. I was looking only for substance and nothing else. Anything that took time away from that—even fun diversions—was a loss. By having presentations (at the NYC Practice conference last year) that gave lots of detail on exactly what people are doing, working on, struggling with, etc, it lead to spontaneous hallway conversations of very high quality. Even at the start of a conversation, you know all sorts of stuff about the other person's beliefs and experiences. This leads to finding kindred spirits and it leads to heated arguments as well. It's intense. It's a crucible of ideas.

Horseshoe, by contrast,


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